I led the creation of this global public health awareness campaign and website  – "Let's Talk About It" – for Bayer in Radiology. It was designed to educate women, by busting some of the common myths around breast cancer, and giving them real facts about important and often misunderstood risk factors, such as breast density.

It helped them take more control of their health, by encouraging them to talk about it – with healthcare professionals and each other.