About | bayfield

A bit about me

I'm a British creative director, strategist and copywriter, based in the Netherlands, and open to work anywhere.

With over twenty years experience in some of the world's leading agencies – like Ogilvy, BBDO, and Wunderman Thompson – and in-house teams, I help international brands create world-class communications, with particular expertise in automotive, health/pharma and financial services.

Working at the highest levels, collaborating closely with other specialists, partners and C-level clients: I develop strategy and campaigns, lead multi-disciplinary teams, pitches and presentations. I've won over 40 international awards doing it.

In my spare time I write – books and screenplays– and have just published my first novel.

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What they say about me

"I often witnessed Mike's ability to take a complex creative brief and dial it down to its authentic details. If you ever need a CD without an ego who fights for his team, and can produce great work, Mike is your man."

Eric Frost, Senior Manager, Communications at Kia Europe

"Mike is an incredible joy to work with."

Gordon Euchler, Founder, Spikes

"Mike is a terrific all-round writer who is equally at home producing long copy or conceptual campaigns. His experience, passion and enthusiasm for writing made him a great asset to have in my team. You’ll be glad he’s part of yours."

Cordell Burke, Global ECD (EMEA) Up There Everywhere

"Our team greatly benefitted from Mike’s keen ability to remain crystal clear, focused even while under tremendous pressure. He is a consummate professional, gracious and courteous, which makes working with him a real pleasure."

Jill Keehner, Corporate Content Editor at GEA Group

"I had the pleasure of working with Mike at Wunderman Thompson, where we collaborated on several successful pitches. His passion for creativity and his dedication to his work was evident in all our projects."

Alejo Molochnik, EU Creative Lead, Studio-X –Coca-Cola

"Mike is one of those exceptional creatives who makes the work of strategists fun. He shares my belief in the magical power of fun to spark the best creative thinking in a team."

Andreas Wagner, Strategy Director, VML, Germany