MIKE BAYFIELD
CREATIVE CONSULTANCY
Keeping creativity real in an AI world
Monkey
business
The Infinite Marketing Theorem
The Infinite Monkey Theorem asks the question: if you gave a bunch of monkeys a typewriter and an infinite amount of time, would they be able to write a Shakespeare play?
The Infinite Marketing Theorem, on the other hand, asks: if you gave anybody a bunch of AI tools and an infinite amount of time, would they be able to create a world-class advertising campaign?
Maybe. But could they do it by next Tuesday?
Whether you’re a monkey or a marketing genius, I can help you do the things AI still can’t: create fresh ideas and stories that grab your audience in a unique and human way.
That feels real.
What I can do for you
Agency too slow, expensive, big? But not delivering the big ideas. In-house creative team need a bit more creative direction? Or maybe your brand is just missing that special sauce that AI alone can’t deliver, no matter how hard you shake the bottle. Here’s how I can help.
Creative curation
With AI, you’re never short of ideas. But how do you know if they’re any good? Or even bananas? It’s a matter of taste: one that is best acquired over many years, creating world-class campaigns for world-famous brands. Using mine, I can collate, curate, and refine the best ideas – AI or human generated – so you always get the best of the bunch.
AI gives you the ability to create so much so quickly, but it’s easy to get lost among it all. For consumers too. I can help you find the ideas and direction that set your brand apart from all the others: in consumers hearts, not just their heads. Creating communications that don’t feel as if they were made by a machine. Or a monkey.
Creative direction
Great creative work only comes out of a clear creative brief. Not confusion. I can work with you to puzzle out the strategic positioning for your brand and campaigns, that inspires creative teams to create original communications that get your brand noticed, talked about and bought.
Creative strategy
Copywriting
Campaign headlines and copy, TV scripts, social posts, manifesto films, web content, brand identity and TOV, advertorials and articles. Wherever you need words, I weave them to tell stories in a human way, that captivate consumers and set your brand apart.
With my experience and connections in the world of advertising, I can help you build a world-class in-house creative team. A team that works together in perfect harmony to create work to rival the quality of the big network agencies, faster, more cost-effectively, and consistently, giving you more control.
Creative team building
Creative connections
Need a team for a specific project? Using my global network of advertising creatives, strategists, AI experts and more, I can put together and lead a multi-disciplinary project team to deliver outstanding work fast, on-brand, on-budget and always on-the-money. I also have a network of production specialists, to produce high-quality video content.
Creativity impacts everything your business does, and how all your people do it. Using the creative skills and techniques I've learned over 20+ years in the advertising business (plus a few more as a teacher) I can help your teams to channel their inner creativity, to solve problems for your business.
Creative workshops
Brands I've done it for
