The future of radiology (and probably life as we know it) is AI. Calantic is a new global AI platform for Bayer in Radiology – a kind of App Store for radiologists – offering  a suite of AI applications that are transforming radiology. 

 

I led a global creative and strategy team, across Europe, Brazil and the US, to create the brand identity and launch campaign. To kick it off, I also led partnerships with a US production company and a Danish virtual event agency to create an industry-first global launch event and live broadcast in New York – hailed by our clients as one of their most successful ever.