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MIKE BAYFIELD
CREATIVE CONSULTANCY
Mazda - i-Activ AWD
This was one of a series of three web films, created as part of a digital campaign to showcase the superb control Mazda’s i-ACTIV All-Wheel Drive, in the Mazda CX-5, gives you.
We tested it on unusual surfaces such as ice-cubes, washing liquid and jelly.
Hosted on YouTube, we also created additional teaser content to feed into the films, across other social media channels.

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