This was one of a series of three web films, created as part of a digital campaign to showcase the superb control Mazda’s i-ACTIV All-Wheel Drive gives you.

 

We tested it on unusual surfaces: such as ice-cubes, washing liquid and jelly.
 

Hosted on YouTube, we also created additional teaser content to feed into the films, across other social media channels, reinforcing the new brand positioning: "Drive Together."