The British School of Motroing (BSM) is the UK’s favourite driving school. My job was to help keep it that way.

 

For a special Christmas package of driving tuition, I came up with the concept of an 'L-shaped' Christmas stocking (adapting the iconic red ‘L-plate’ to identify learner drivers) in an integrated campaign across press, DM, online and POS in BSM centres. We also adapted it into a pattern, as promotional Christmas wrapping paper.

 

For another promotion, I recreated the L-plate in a different way – as a DM piece, using a £50 note (OK, so not a real one) and a bit of simple origami.