With its tiny size and tiny turning circle, when you want to weave your way through a busy city, you can’t choose better than a Smart.

 

Our brief was to communicate this in a simple and charming way, in OOH and POS posters. As creative director and writer, together with my team we showed how a Smart can effortlessly thread its way through London, Berlin, Paris – by fitting through the gaps other cars can’t.

​

The campaign was featured in Lürzers Archive and Ad Forum, winning widespread global recognition.