As the world’s third largest solar panel producer, Trina Solar wanted to grow their presence in Europe.

 

I led the pitch-winning team to help them do it, kicking of the campaign at Intersolar, Europe’s premiere solar energy trade fair.

 

To position them as the solar experts, I created a character who knows more about solar energy than most: one who sits on rooftops all day soaking it up. 

 

Trade visitors to the trade fair could play an interactive AR game, to "Catch the Sun" and even take home a cute cuddly toy (that we designed with a little AI help) so their kids would talk about Trina Solar too.