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MIKE BAYFIELD
CREATIVE CONSULTANCY
Audi – breakdown cover
In the unlikely event that your "Technik" loses its "Vorsprung" you don’t want just any Tom, Dick or Heinrich trying to find it again. You want people who really know what they’re doing. Real Audi people.
I created the concept for this print, digital and POS campaign, promoting Audi Roadside Assistance – the brand’s own bespoke breakdown cover, delivered by genuine Audi experts.



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