Generali is one of the world's largest insurance companies. Vitality is an innovative innovative health and wellness programme designed to encourage and reward Generali health and life insurance customers to seek a healthier lifestyle.

I led the international creative team at BBDO Germany, to win the European pitch for the launch campaign and roll-out of the programme. We created the overarching concept of “Live a little healthier every day” then brought it to life in a multi-channel campaign, across social, digital, partnerships and mobile applications.

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