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MIKE BAYFIELD
CREATIVE CONSULTANCY
Philips-Disney
As creative lead on the Philips global lighting account at Ogilvy, I led the creation and roll-out of a global campaign to launch a unique product partnership between Philips and Disney.
Together they created a range of children’s bedroom lighting based on iconic characters from the Disney, Marvel and Pixar universes. The lights were designed to switch on imagination, helping kids to learn, play and dream.
Our campaign, created together with our Ogilvy partners in the US, switched on the imagination of their mums and dads too.



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