Wrigley’s Spearmint Gum is the world’s most popular gum. As creative director and copywriter, together with my team we used the theme of ‘classic’ stories, to position it as a ‘classic’ amongst gums – with its long–lasting taste – in a POS, print and OOH campaign.

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It was the third most-awarded print campaign in the world 2016 – winning multiple international awards including two Cannes Silver Lions and Clio Bronze, 2X Bronze New York Festivals and 2X One Show merits.