I led the creative department at Team Cosmo – the lead agency for Mazda Europe –  creating 360° master campaigns for 27 markets, as well as global content together with our US partner agency.

I wrote the script for a TV and developed the concept for the multi-channel campaign to launch the 2019 Mazda CX-5 - which drove record annual sales across Europe, for Mazda’s most popular and profitable model. I also worked with international partners to adapt the TVC for other global markets.