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MIKE BAYFIELD
CREATIVE CONSULTANCY
Mazda – CX-5 launch
I led the creative department at Team Cosmo – the lead agency for Mazda Europe – creating 360 master campaigns for 27 markets, as well as global content together with our US partner agency.
I wrote the script for a TVC spearheading the multi-channel campaign to launch of the 2019 Mazda CX-5, driving record annual sales across Europe, for Mazda’s most popular and profitable car. We also adapted it for use in other global markets.

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